The year 2022 is coming to an end. This was a year full of upheavals in the market and many (many!) changes. This year we ended a very important cycle with UseCripto. It took three years of hard study, backstage experience in the market, and a lot of proof of work for us to come to the conclusion that it was time to change our name. And that’s how in June, we presented our rebranding and brand positioning: Area Bitcoin.
However, many are still confused and do not understand the reasons that led us to leave all our UseCripto history behind to build a new Bitcoin-only path.
Here’s everything you need to know.
Once you see it, it’s impossible to unsee
The best phrase to explain this moment is: once you see it, it’s impossible to unsee it.
That’s what happened to us last year. After we understood that “cryptocurrencies” are actually the fiat system with a new look, that is, everything that we wanted to distance from the beginning, we realized that it was no longer possible to continue with “crypto” in the name.
But at first, back in 2019, that name made sense. At least for us at the time, it did.
After all, our entire education project started with the usability of Bitcoin and cryptocurrencies. We wanted to leave the fiat system, opt out and no longer be part of a bureaucratic and manipulated system. For us, back then, that meant using Bitcoin and cryptocurrencies in general, and that’s how we started educating on the subject.
But Bitcoin has always been our master guide in fundamentals and through this path. We always taught that it was the protocol to be studied in the first place, but we even considered that other projects could be used for other things. We observe that the world is in this point of view now, believing that other protocols are all decentralized and will revolutionize everything.
Understanding decentralization was our turning point
So after studying almost 9,000 hours, we understood that decentralization is a unique and irreplicable event. Everything that is not Bitcoin is centralized at some level, but few people really understand what that means, and it is our role as educators to share this knowledge about the market with you.
What completely changed our view was studying and realizing that altcoins are more like companies than decentralized protocols.
Many are pre-mined, have a CEO, a marketing team, partner with other companies, sponsor social media ads, change their code or top-down consensus mechanism, rely on datacenters to run most nodes, have a creator who is giving advice all the time, and still many PoS protocols have most of the tokens in the hand of Venture Capitals or with the Foundations themselves.
This means that all non-Bitcoin cryptocurrencies: Ethereum, Solana, polkadot, cardano and etc… ALL have some of these characteristics, and this exposes the centralization of decision-making power.
This chip takes time to fall completely, but when it falls, there is no turning back. That’s when an identity crisis began with our own company, Usecripto.
There came a time when we no longer identified with the term “crypto” that was in our own name. Because “crypto,” in addition to being the fiat system in disguise, is not decentralized as they say. As educators, it became an issue of ethics and coherence. And we needed to make our position in the market clear to our followers and students. We can only work with passion on what we believe. Changing meant continuing to work excitedly. It was the path we chose, even though it was not the most obvious or easy one.
This change was not an overnight decision. In fact, since mid-2021, we’ve been debating this internally, and our content has already been moving toward Bitcoin, which for us, is what actually has value.
Bitcoin is immutable, decentralized, anti-inflationary money. That alone is enough to revolutionize 10,000 years of the history of our civilization!
Billions of people around the world do not suffer from a lack of tokens that give X percent a year.
Billions of people around the world suffer from the lack of predictability of economic policies and the lack of money that does not allow monetary inflation.
That’s what Bitcoin delivers and what no altcoin does. People want to earn money in fiat but forget that fiats are big melting ice cubes. The fiat system has been broken for decades, supported by credit bubbles and money printing. Bitcoin changes this dynamic and brings hope back.
Not to mention that all applications already created in altcoins can be created in adjacent layers of Bitcoin since altcoins cannot have the decentralization that Bitcoin has in the base layer. We are already seeing the evolution of layer 2 of Bitcoin, especially in the lightning network, which has tripled in adoption in recent years. That’s why we changed. Because we are convinced that this path towards Bitcoin is what truly transforms people. And by transforming people, we transform assets, careers, businesses, and the world.
How did we arrive at the name Area Bitcoin?
It wasn’t easy to change the name; it was a process of months of detachment. And it wasn’t easy to find a new name either!
After some meetings and an extensive list of ideas with more than 100 unexciting names, we decided to list what we were looking for:
- It had to be clear that we are Bitcoin only
- It had to be a short name
- It couldn’t be like any other existing project (in the world)
- I had to be able to speak/understand in Portuguese and English (I think this was the hardest item to check)
Area Bitcoin was the only name that fit all the requirements. It was chosen.
Our logo is this ladder, and it represents continuous learning where each step is a level of knowledge that you acquire until you reach your Opt Out, which is the moment when you leave behind the traditional archaic system to live in the Bitcoin standard.
And so six months of Area Bitcoin have gone by, educating and accelerating the sovereignty of thousands of people on networks, in our courses, and in lectures in Brazil and around the world.
During all these 4 years on the road, we haven’t stopped building even for a second, and we’re not going to stop anytime soon. Even if you still don’t know about our sovereignty accelerator, click here and check it out.
Let 2023 come. We can’t wait to remove the walls and show you the new floors of the Area!
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Founder of Area Bitcoin, one of the largest Bitcoin education projects in the world, she is a marketer, passionate about technology, and a full-time hands-on professional. She has participated in major Bitcoin conferences such as Adopting Bitcoin, Satsconf, Surfin Bitcoin, and Bitcoin Conference.
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